Strategic influencer marketing for brands
ready to scale
We help brands and creators turn influencer activity into clear strategy, aligned partnerships, and measurable growth.
IAgency is a strategy-led influencer marketing agency based in South Africa. We help brands and creators develop clear influencer strategies, align with the right audiences, and run campaigns that deliver measurable results.
Trusted by
South African and international brands
3,000+
Vetted SA influencers
28 yrs
Sales & marketing experience
12 yrs
Influencer marketing
Led by van Wyk
Sharon
When you work with IAgency, you work directly with Sharon, not a junior account manager. Every strategy is built on over two decades of hands-on brand and influencer experience.
- 28+ years in sales & marketing
- 12+ years in influencer marketing and content creation
- Micro through to celebrity influencer campaigns
- All niches and brands, bar tobacco and forex/crypto.
Most brands do not need more content.
They need direction.
You’re investing in influencers, but something isn’t working.
You invest in influencers, content, and campaigns, but:
- No clear strategy behind your influencer activity
- Inconsistent results from campaign to campaign
- Influencers who reach the wrong audience for your brand
- Growth in reach that doesn’t convert into revenue
- No way to tell which partnerships actually moved the needle
Activity without direction leads to wasted budget.
IAgency brings the strategy that makes influencer marketing work.
HOW WE WORK
A structured approach, applied to every brand
Three stages that turn influencer activity into measurable outcomes.
Define
Clarify your brand position and what you need influencer marketing to do
Align
Identify and vet influencers whose audiences match your offer
Activate
Launch, manage, and measure campaigns built to convert
Strategy and execution,
HOW WE WORK
aligned
Every engagement starts with strategy. Execution follows.
Influencer Strategy
Define what you need influencer marketing to do, and build a system around it — not individual one-off campaigns. Define what you need influencer marketing to do, and build a system around it — not individual one-off campaigns.
Campaign Management
End-to-end management from influencer sourcing, vetting, briefing, and coordination through to reporting and ROI analysis.
Brand Positioning
Clarify your message so your brand attracts the right audience and stands out clearly in your category.
Audience & Content
Build an engaged audience through the right content strategy and creator partnerships — not just follower volume.
Ideal client fit
A good fit for
- SA brands scaling through influencer and content strategy
- International brands entering the South African market
- Founders building authority-driven personal brands
- Marketing teams needing strategy and execution support
Not a good fit for
- Brands seeking one-off campaigns with no strategy
- Businesses not ready to invest in a structured approach
Case studies
Results that speak for themselves
This is how insight turns into action.
Tommee Tippee × Huggies (Toys R Us / Babies R Us)
- Goal: Drive awareness and in-store sales for the promotional bundle, fast.
- Strategy: Trusted mom and lifestyle creators framing the deal as a time-sensitive “mom plug”, with clear run-to-store prompts.
- Outcome: Sold out and restocked twice in one month. 513K+ combined views/reach, top TikTok 211.8K, 92% South African audience.
Jeffree Star Cosmetics Launch
- Goal: Make the South African beauty launch impossible to miss.
- Strategy: 36 beauty creators producing 191 pieces of visual-first content across Instagram and TikTok for repeated launch touchpoints.
- Outcome: 727K+ reach, 46K engagements, 2.9M combined creator following.
Footgear × PUMA: Mommy & Me
- Goal: Drive awareness of PUMA at Footgear and build a retail-ready asset bank.
- Strategy: 40 family and lifestyle creator publications with coordinated “mom and mini” styling across TikTok, Reels, Posts, Stories and Facebook.
- Outcome: 581.9K+ tracked impressions/views, 77% South African audience, plus reusable creative for in-store and paid.
10By10 Styles Launch
- Goal: Introduce a new wig and weave brand to South African audiences and turn discovery into action.
- Strategy: A three-wave creator rollout using try-ons, transformations and shoppable Stories to build trust over the launch period.
- Outcome: 484K+ reach/views/impressions, 42.3K+ engagements, 476 Story link clicks.
Ideal client fit
Looking for brand partnerships that actually fit?
For established creators
Join our network of vetted
South African influencers and
be considered for ongoing, well-matched brand campaigns.
For emerging creators
Building your brand? Learn how to position yourself, grow your audience, and attract the right partnership opportunities.