Case Studies
Results that speak for themselves.
Every campaign starts with strategy. Here’s what that looks like in practice – real brands, real audiences, measurable outcomes.
4
Featured Campaigns
2,300K+
Combined Reach
75%+
Consistent SA audience share
1
Sold-out retail campaign
Case studies
Results that speak for themselves
This is how insight turns into action.
Tommee Tippee × Huggies
Toys R Us / Babies R Us retail promotion
513K+
Combined tracked reach
Sold out
Restocked 2× in one month
Goal
Drive awareness and sales for a retail promotional bundle — turn content into an immediate reason to shop.
Strategy
Trusted mom and lifestyle creators framed the offer as a helpful, time-sensitive “mom plug” rather than a traditional ad.
Outcome
Sold out and restocked twice within one month; 92% South African, 85% female audience.
Jeffree Star Cosmetics Launch
South Africa beauty launch
727K+
Campaign reach
2.9M
Creator following
Goal
Make the South African launch impossible to miss through maximum reach and repeated visibility.
Strategy
36 influencers activated across Instagram and TikTok, producing 191 pieces of bold, visual-first content during the launch window.
Outcome
727K+ campaign reach, 2.9M combined influencer following, 46K engagements at a 1.5% engagement rate.
Footgear × PUMA: Mommy & Me
Retail collaboration campaign
581.9K+
Tracked impressions/views
77%
SA audience
Goal
Drive awareness of PUMA at Footgear through a “Mommy & Me” campaign polished enough for retail reuse.
Strategy
Family and lifestyle creators in coordinated styling across TikTok, Reels, Posts, Stories and Facebook — “Court style, but make it mom and mini.”
Outcome
581.9K+ tracked impressions across 40 creator publications; content repurposed into in-store banners and paid assets.
10By10 Styles Launch
July – September 2024
484K+
Reach & impressions
42.3K+
Engagements
Goal
Enter a busy South African hair market with trust, local relevance and product proof — not just a launch announcement.
Strategy
A three-wave creator rollout — market entry, momentum building, performance lift — using SA beauty and lifestyle creators for try-on and transformation content.
Outcome
484K+ reach and impressions, 42.3K+ engagements, 476 Story link clicks; audience consistently 79–87% South African.